Close Consistently.
Build the System.

The B2B Sales Professionals Masterclass

A 6-day intensive program that gives you a complete, repeatable B2B sales system — from how you identify the right buyer to how you close and expand the account. Built for Egyptian and MENA markets. Delivered by a practitioner.

Secure Your Founding Seat →

Founding price: 12,900 EGP  |  Full rate: 17,400 EGP  |  Payment plan available

You have been selling B2B for years.
You win some. You lose more than you should.
And you still cannot explain exactly why.

Your pipeline looks full but the forecast is unreliable. You never know what will actually close.

You lose deals at negotiation — not because your price is wrong, but because you do not know how to defend it.

You have done training before. You took notes. You forgot everything within two weeks. Nothing changed.

Your sales process is not really a process. It is a collection of habits — some good, most inconsistent.

You cannot scale what you cannot explain. And right now, you cannot explain your own system — because you do not have one.

"The problem is not effort. It is architecture.
You need a system — not more motivation."

What You Get

Everything inside
the founding offer.

1

The 6-Day Sales System Intensive

Six full training days covering the complete APEX B2B sales methodology — from reading the market and mapping the buyer to handling objections, negotiating, and closing. Live exercises, real deal work, and role plays. Every day builds on the last.

17,400 EGPCore Program
2

6 Weekly Live Reinforcement Sessions

Six 1-hour online group sessions over 6 weeks after the program ends. You bring a real deal from your active pipeline. We work it together in the room — objections, negotiation structure, closing decision. This is where the methodology meets your actual work.

4,800 EGPIncluded
3

Your Personal Sales Playbook — Built During the Program

By day 6, you will have built your own documented playbook — your qualification framework, your objection responses, your negotiation anchors, your closing sequence. Not a generic template. Your specific deals, your specific market, in your own words.

Unique to youIncluded
4

The APEX Participant Workbook — Printed

A professionally designed reference workbook covering every framework, tool, and template used across the 6 days. Not a slide printout. A desk reference you use every week after the program ends.

850 EGPIncluded
5

90-Day Post-Graduation Check-In Session

One 45-minute personal session with Ayman 90 days after you graduate. You report what changed, what is still stuck. We build a focused 30-day action plan together based on your real situation — not a generic prescription.

1,350 EGPIncluded
6

Lifetime Access — B2B Sales Hub Alumni Community

Your cohort becomes your professional network. Lifetime access to the private B2B Sales Hub community — peer exchange, monthly open sessions, and direct access for ongoing questions. The learning does not end when the program does.

OngoingLifetime
Total Stack ValueEverything above, combined.
24,400 EGP+ full value12,900 EGPFounding cohort only · Payment plan available
The Framework

Five pillars.
One complete system.

01
The Environment
Pillar 1

Market structure, B2B vs B2C dynamics, the sales funnel, organisational roles, and the business model that frames every deal.

02
The Receiver
Pillar 2

Customer identification, segmentation, ranking, buy phases, personality types, and pain point analysis in B2B and B2C contexts.

03
The Sender
Pillar 3

Sales mindset, ethics, active listening, body language, tonality, self-discipline, and the traits that separate high performers from average ones.

04
Rapport
Pillar 4

Communication channels, sales methodologies, value propositions, negotiation, objection handling, and closing techniques — the deal-making core.

05
The Output
Pillar 5

Cross-selling, upselling, post-sale relationship management, and full model integration with case studies from real B2B contexts.

The Transformation

Where you are now.
Where you will be.

Before

Pipeline full. Forecast unreliable. You cannot predict what closes.

Lose deals at price. No framework to defend value.

Training done. Notes taken. Nothing changed 3 weeks later.

Rely on instinct and experience. Cannot teach it to anyone else.

Every deal feels different. No repeatable system.

After APEX

Pipeline qualified. Forecast based on real indicators, not hope.

Negotiation structured. You know how to anchor, concede, and close.

6 weeks of live deal work after graduation. Behavior change is enforced, not hoped for.

Personal playbook documented. You can explain, repeat, and teach your process.

Complete B2B sales system. Works across industries, deal sizes, and buyer types.

Zero Risk
Full
Refund
Guarantee

If the system does not work for you, you pay nothing.

Attend all 6 training days, complete the exercises, and participate in at least 5 of the 6 reinforcement sessions. If at the end of that journey you do not feel your sales approach has measurably improved — tell us, and we will refund your investment in full. No questions. No conditions.

This guarantee exists because the program works. And because you deserve to know we believe that before you spend a single pound.

Questions

Everything you need
to decide.

B2B sales professionals, business development managers, sales engineers, and sales team leaders working in industrial, technical, manufacturing, FMCG, or commercial sectors in Egypt and the MENA region. If you sell complex deals to companies — not to consumers — this is designed for your reality.
The founding cohort runs across 3 weekends: Friday and Saturday, back-to-back, across 3 consecutive weekends. This allows working professionals to attend without taking leave. Exact dates will be confirmed with founding cohort members before registration closes.
These are live group sessions online. You come with a real deal from your current pipeline. We apply the methodology directly to that deal — qualification, objection mapping, negotiation preparation, or closing strategy. These are not recap calls. They are working sessions built around your actual situation.
Yes. The founding cohort payment plan is: 4,500 EGP to confirm your seat, 4,200 EGP on Day 1, and 4,200 EGP on Day 4. Total remains 12,900 EGP. This option is available for all founding cohort members — mention it when you register.
Delivery is in Arabic (Egyptian dialect) with English terminology where standard in the field. All printed materials are bilingual. The program is designed specifically for Egyptian and Arab market contexts.
The full refund guarantee applies. Attend all 6 days, complete the work, and participate in at least 5 of the 6 follow-up sessions. If you genuinely feel your sales approach has not improved — you receive a full refund. No questions, no conditions. This guarantee exists because the program works.
⬤  15 Founding Seats · First Cohort Only

Your system starts
here.

Tell us who you are. The APEX team will confirm your seat, share the cohort dates, and walk you through the payment options — within one business day. No automated sequences.

Founding price: 12,900 EGP · Full rate after launch: 17,400 EGP
Payment plan available: 4,500 + 4,200 + 4,200 EGP across 3 installments
Founding cohort closes when all 15 seats are confirmed.